Home Primo 30 Inch 2000W Electric Fireplace Insert
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
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Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living
Primo 2000W 30" Electric Fireplace Insert - Moda Living

Primo 30 Inch 2000W Electric Fireplace Insert

SKU: EFRC30D Barcode: 9353729010029
Regular price $669.99 Sale price $619.99
Save 7%

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Primo 2000W 30" Electric Fireplace Insert - Moda Living
This item: Primo 30 Inch 2000W Electric Fireplace Insert
Regular price $669.99 Sale price $619.99
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Primo 2000W 30" Electric Fireplace Insert - Moda Living

Primo 30 Inch 2000W Electric Fireplace Insert

Primo 2000W 30 Inch Electric Fireplace Insert

Primo 2000W 30 Inch Electric Fireplace Insert

Model: EFRC30 | Primo Series

The Primo Series Electric Fireplace Insert delivers a classic and immersive fireplace experience with enhanced depth and traditional styling. Featuring a deeper firebox, oversized resin logs, and a three-sided brick interior, it recreates the rich visual presence of a real wood-burning fireplace. Designed for seamless installation into mantels or custom cabinetry, it is a perfect choice for Australian homes seeking warmth, atmosphere, and timeless design.

Key Features & Functionality

  • Realistic Fireplace Experience: Features a 3D flame effect with adjustable brightness levels and built-in crackling sound function to recreate the ambience of a real fire.
  • Classic Interior Styling: The 3-sided interior brick-effect design and clean glass front trim create a refined built-in fireplace appearance.
  • Enhanced Depth Design: Extra deep firebox design with oversized resin logs creates a fuller and more immersive flame display.
  • Customisable Flame Ambience: 2 flame colour options with 2-stage brightness control.
  • Sound Function: 2 sound types with 3 volume levels.
  • Comfort All Year Round: Flame can be used independently from heat, with dual heating levels and adjustable thermostat.
  • Insert Installation: Designed for recessed or built-in installation into wall cavities or mantel surrounds.
  • User-Friendly Control: Operated via control panel and remote control.
  • Safety & Efficiency: Energy-saving LED technology with built-in overheat protection.
  • Easy Setup: Plug and play design with no assembly required.

Specifications

SKU EFRC30
Brand Moda Living
Model Primo
Colour Black
Materials Metal, Tempered Glass, Resin Log
Installation Insert Style - Recessed / Built-in - Suitable for Mantel Surrounds or Wall Installations
Heat Output 1000W / 2000W (approx. 6,800 BTU/h)
Voltage Rating 220 - 240V
Certification CE, GS, SAA Certified (Australian Compliant)
Assembly No assembly required - ready to use (plug & play)
Warranty 12 Months Manufacturer Warranty

 

What's Included

  • 1 x Electric Fireplace Insert
  • 1 x Remote Control
  • 1 x Instruction Manual

Dimensions & Weight

  • Product Size: 81cm (W) x 22.3cm (D) x 62.5cm (H)
  • Packaging Size: 91.5cm (L) x 32cm (W) x 74cm (H)
  • Weight: Net 18kg / Gross 22.2kg
Downloads & Manuals

Electric Fireplace FAQs

Got questions about Moda Living electric fireplaces? Below are answers to some of the most frequently asked questions, from installation and heating to safety and maintenance. If you need further assistance, please feel free to contact our team.

A: Electric fireplaces are a practical alternative in areas where gas or wood fireplaces are restricted or not suitable. They provide the comfort, ambience, and warmth of a traditional fireplace without requiring venting or gas connections, making them ideal for modern homes and apartments.

A: Electric fireplaces use electricity to generate heat through a heating element, while a built-in fan circulates warm air into the room. The flame effect is created using LED lighting and reflective technology, producing a realistic visual experience without actual combustion.

A: Yes, electric fireplaces are generally energy-efficient, converting most of the electricity they consume into heat. Efficiency may vary depending on the specific model and usage conditions.

A: Running costs depend on your electricity rate and how long the fireplace is used. Most units operate between 750W and 2000W, and costs can be estimated by multiplying wattage by usage hours and electricity rates.

A: Yes, electric fireplaces can effectively heat small to medium-sized enclosed rooms, depending on the wattage.

  • 1500W: suitable for approx. 10-16㎡ (110-170 sq ft)
  • 2000W: suitable for approx. 14-22㎡ (150-230 sq ft)

Performance varies depending on insulation, ceiling height, and climate. Electric fireplaces are best used as a supplemental heat source for larger or open-plan areas.

A: No, electric fireplaces require minimal maintenance compared to traditional fireplaces. They do not produce ash or soot, but occasional cleaning and inspection are recommended to maintain performance.

A: Yes, electric fireplaces are generally safe because they do not produce real flames or harmful emissions. They are suitable for households with children and pets, provided that installation and usage guidelines are followed.

A: Yes, most models allow the flame effect to operate independently of heat, providing ambience without increasing room temperature.

A: Installation is generally straightforward, as electric fireplaces do not require venting or chimneys. Wall-mounted and freestanding models are easy to install, while inserts may require minor adjustments.

A: With proper care and moderate use, electric fireplaces typically last between 10–20 years.

A: Yes, many models include adjustable flame colours, brightness levels, and interchangeable decorative media such as logs or crystals.

A: No. Although heat is produced, the glass remains cool to the touch because the heating element operates separately from the display area.

A: Yes, in most cases you can install a TV above an electric fireplace. However, always follow the recommended clearance guidelines for your model.

A: Electric fireplaces may produce light fan noise, but they are designed to operate quietly and should not be disruptive.

A: No, they can be plugged into a standard 220-240V outlet. However, avoid sharing the circuit with multiple high-power appliances to prevent overload.

A: Yes, electric fireplaces are ideal for apartments and rental properties because they do not require venting or permanent installation.

A: Electric fireplaces do not produce emissions or burn fuel, making them a cleaner alternative. Environmental impact depends on the electricity source used.

A: Most models are designed for indoor use only. Outdoor use requires a unit specifically rated for exterior conditions.

A: Yes, all our electric fireplaces include a remote control for adjusting heat, flame effects, and settings. Some models may also include additional features such as timers or thermostats.

A: It depends on the size and insulation of your space. In smaller, well-insulated rooms, a higher wattage unit such as 2000W may be sufficient. However, for large or open-plan areas, it is best used as a supplemental heat source.

A: Yes, inserts can be installed into existing fireplaces as long as the dimensions are suitable. They provide a more efficient and low-maintenance alternative.

A: In most cases, professional installation is not required. However, if you are unsure, consulting a professional is recommended.

A: Yes, provided the unit is stable and installed according to the guidelines.

A: No, they do not produce fumes. A slight smell may occur during initial use but will dissipate quickly.

A: Yes, electric fireplaces are suitable for bedrooms and provide safe, supplemental heat and ambience.

Still Have Questions?

Our team is here to help with any product or installation questions.

Email: info@modaliving.com.au

Phone: 1300 040 677

Electric Fireplace Warranty

Moda Living is committed to providing high-quality electric fireplaces and reliable after-sales support. This warranty policy outlines the terms for repairs, replacements, and support in the event of defects in materials or workmanship.

1. Standard Warranty Coverage

All Moda Living electric fireplaces come with a 12-month warranty from the date of purchase. This warranty applies to defects in materials and workmanship under normal residential use.

If a valid claim is made within the warranty period, we may, at our discretion:

  • Repair the product using new or refurbished parts
  • Replace the product with an equivalent new or refurbished unit
  • Provide replacement parts for customer installation where appropriate

This warranty is non-transferable and applies only to the original purchaser.

For proper care and maintenance, please refer to our Electric Fireplace Maintenance Guide .

2. Extended Warranty Options

We also offer optional extended warranty plans for additional protection:

  • 1-Year Extended Warranty: Total coverage of 2 years
  • 2-Year Extended Warranty: Total coverage of 3 years
  • 3-Year Extended Warranty: Total coverage of 4 years

Extended warranties provide the same level of coverage as the standard warranty and must be purchased at checkout or within 30 days of the original purchase.

3. What is Not Covered

This warranty does not cover:

  • Normal wear and tear or cosmetic imperfections that do not affect functionality
  • Damage caused by misuse, improper installation, neglect, or unauthorised repairs
  • Damage from power surges, electrical faults, water exposure, fire, or other external factors
  • Use in commercial, rental, or industrial environments
  • Consumable components such as light bulbs, fuses, and batteries
  • Issues caused by improper maintenance or lack of cleaning
  • Outdoor installation of indoor-rated fireplaces
  • On-site or in-home service (available at additional cost if requested)
  • Indirect or consequential loss, including transport or handling costs
  • Labour costs related to removal or reinstallation
  • External mantels or surrounding structures

For maintenance requirements, please refer to our Electric Fireplace Maintenance Guide .

4. How to Make a Warranty Claim

If your fireplace develops a fault, please follow these steps:

  1. Contact our Customer Service team via email or phone with:
    • Proof of purchase (receipt or order confirmation)
    • Description of the issue, with photos or video
    • Product serial number (if available)
  2. Our team will assess your claim and confirm eligibility
  3. If approved, we will provide a suitable resolution (repair, parts, or replacement)

5. Consumer Guarantees

Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure, and compensation for any reasonably foreseeable loss or damage.

You are also entitled to have goods repaired or replaced if they fail to meet acceptable quality standards and the failure does not amount to a major failure.

This warranty provides additional benefits and does not limit your rights under Australian Consumer Law.

Contact Us

Email: info@modaliving.com.au

Phone: 1300 040 677

Address: 8/17 Stanton Road, Seven Hills, NSW 2147, Australia

For further assistance, please contact our Customer Service team — we’re here to help.

Customers praised this 2000W electric fireplace insert for its effective heating and realistic flame effect. Many noted "warms the room well" and found it "easy to install" in existing fireplaces. The unit "looks amazing" with "realistic looking flames and logs." Service was consistently excellent with fast delivery.

  • 5 stars: 33 (73%)
  • 4 stars: 8 (18%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 4 (9%)
Some of the reviews shown are from related products the merchant grouped with this one.
A
Anonymous
Fast and easy

Helpful on the phone, product appears to work fine. Fits into the cavity of our fireplace. Next day delivery made it special. All round good performance.

J
Joe I.
Primo electric fireplace

So happy the way it looks when turned on. The heat that comes through is great , it actually heats the whole house
Highly recommend Moda Living

Thank you Joe! Your setup looks fantastic — the stone mantel you built complements the Primo insert perfectly. We're so glad to hear it's keeping your whole house warm and that you're enjoying both the look and performance. Appreciate your recommendation!

I
Ian S.
Absolutely awesome!

Beautifully made, flame effect is very effective & heater output is excellent. Good instructions. very happy!

Thank you Ian! Your installation looks fantastic — the Primo insert fits so nicely into your existing wall and really brings the space to life. We're thrilled to hear you're enjoying both the flame effect and heat output.

S
Sam N.
Primo 2000W 33" Electric Fireplace

The Primo Electric fireplace is just amazing. looks stunning and was easy to setup. All instructions were easy to follow.

Thank you Sam! Your setup looks clean and modern — the Primo insert fits perfectly in your space. We’re so glad to hear you found the installation easy and that you're enjoying the result.

W
Wayne O.
Great service

Product was affordable and easy use

Thank you Wayne! Your setup looks fantastic — the Primo insert fits beautifully into your mantel. We’re glad you found it affordable and easy to use, and really appreciate your kind feedback.

P
Paul S.
Great fireplace

Arrived quickly and was easy to install. My wife wasn't a fan of the faux brick backdrop, but some matt black vinyl PPF from Amazon took care of that. It was easy to enough to remove a dozen or so screws to get the front of the heater off, then add the vinyl. Flame effect was unaffected.

N
NANCY H.
Love the Primo Fireplace insert

Now this is the real deal. Previously bought a different model which I was disappointed in as I thought it looked too fake. This one is so inviting and we are enjoying the warmth and the ambience of it.

R
Ron G.
Electric Fire

I just bought a 36" Electric Fire Insert from MODA Living. Happy with all aspects, delivery, easy installation etc. One small point, I think the operator display could be better. It's discretely hidden for aesthetic reasons, but you need a torch to read the panel when you open the small 'door' to it.

T
Troy S.
Primo Electric Fireplace Insert

Awesome product, and great service and very speedy delivery. Warms the room well and looks amazing.

Highly recommend 👍

J
Jennifer R.
Excellent Service

Has to be the best experience I have had buying on line. Staff responsive, helpful with accurate information and delivery was on time.

E
Erastus O.
Good product

Works as described. Looks good too!
I know the description says up to 25 square meter, but we get a slightly larger area heated up.

C
Chun-fu C.

Fast delivery and pretty good quality I will recommend it

S
Sharon

Love the product and it definitely warms the room,but salesgirl Lauren was outstanding with her knowledge of the product and her friendliness.

H
Hannah

Absolutely ecstatic with this fire! Everything we need with none of the mess!

W
Wendy B.
Recent purchase for old fireplace

Great look and easy to install.

C
Colin I.
Fireplace

Great service

M
MRS M.S.
Great Products

Quick service and accurate communication

Thank you Mrs Sammartino! We’re glad to hear everything went smoothly and that you're happy with the Primo insert. Don’t forget to turn on the crackling sound feature — it really adds to the cozy atmosphere!

J
Joseph L.

Primo 2000W 33" Electric Fireplace Insert

C
Campbell B.
New Heater

Service has been great, great product with great service from phone to delivery

K
Keith D.
Electric Fire Insert

Easy transaction with fast freight. Good looking unit that works well.

S
Scott O.
Really impressive electric log firebox

We looked at quite a few different brands, and this one has relatively realistic looking flames and logs. It was easy to install in our existing fireplace - just plug it in to the powerpoint.

B
Bruce D.

Good

B
Brian G.
Excellent Service

I made a problem by ordering the wrong side Heath Insert - but Nellie of Moda was straight into action - we ordered the correct size - which arrived only days after the original - Nellie arranged for the original to be collected - and that was it - fast and polite and friendly -.
Our 30" Hearth Insert glows when we need it - we are so pleased with it - Thanks Moda (Nellie) for great Service - we would use Moda again any time.

Thank you Brian! We’re so glad Nellie could assist and that you’re enjoying your new fireplace. Your kind words mean a lot!

S
Shane B.
Primo 26inch Electric Fireplace.

We could not be happier the 26" Primo Electric fireplace we purchased from Moda Living.
Quick delivery and well boxed quality unit.
Looks great too.
We mainly purchased for the look to replace a very old unused gas heater and it does not disappoint.
We have reverse cycle heating and cooling but as far as heat goes,on high it would warm a smaller room.
Cheers Moda Living.

C
Clive W.
Great for

Great electric fire. Unpacking took longer than install!!
Nice look fire. Took 2 days for delivery. Excellent

M
Michael B.
Excellent, fast service

Ordered the wrong fireplace and was able to cancel the order and place a new one for the correct size with no fuss whatsoever. Delivery was in 2 days which was also amazing.Would definitely use them again.

A
Alan M.
Primo 2000W 30" Electric Fireplace Insert looks great

Not installing it till early next year

B
Barbara H.(.
Room highlight

Fantastic customer service, looks great. Just perfect in my lounge room.

m
michael m.(.
Electric Fireplace from Moda Living

Primo Electric Fireplace order from Moda Living arrived promptly and was easy to install after removing our gas log fire. Very happy with the look and easy operation.